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bobble jug / Filtering water jug

bobble jug
bobble jug

Discipline: Packaging

Discipline: Packaging

bobble jug is a beautifully designed, highly functional everyday household product. It is a faster, smarter, sleeker reimagining of the squat, slow-filtering water jugs that have hogged space in refrigerators for generations. The clever, slim design of its shape and handle means bobble jug frees up more space inside refrigerators and can slip neatly into refrigerator doors. Its sleek appearance allows it to double as a serving jug. bobble jug has eliminated the slow-filtering “second reservoir” of previous jugs, that created a time lag before the water is available to drink, meaning bobble jug can deliver perfectly fresh water in an instant.

A functional, delightful product with a lightweight look and feel.
Packaging Design - selected by Dr. Alexander Schubert
This unique water filter manages to prove itself with its extravagant packaging. Less packaging is sometimes more, and this is certainly the case here, where the color of the water filter can be spotted through a gap in the cover. A special highlight of this packaging is the way it traces both the shape and color of the product inside.
Jury Statement
Client / Manufacturer

Move Collective

Move Collective LLC
New York, NY, United States

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Design

Safari Sundays

Safari Sundays
New York, NY, United States

Chris Stern, Katie Eaton, Craig Hench

Design

Karim Rashid

Karim Rashid Inc.
New York, United States

Karim Rashid

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