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The minimalistic design of the new AKG packaging line focuses on the essential the product itself. Product presentation is enabled by the window, the package acts as a backdrop to celebrate the high quality product details. Clear placement of brand elements, easy decodable iconography and color-sets create a distinct design. This, in combination with the luxurious black matte finish, refined by silkscreen printing and special colors, creates a highly recognizable and differentiating presence in today's visually overloaded retail contexts.
AKG Acoustics GmbH
Designit Munich GmbH
Alexander Pohl, Julia Meyer