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Das Bosch-Berufebuch / Picture book for children

Das Bosch-Berufebuch

Discipline: Communication

Discipline: Communication

To mark its 125th company anniversary, Bosch celebrates the employees, traditionally affectionately known as “Boschlers”. One of the many measures is a picture book: the Bosch Professions ABC, that helps parents explain their working day to their children. A first edition of 20.000 copies was distributed to children and parents on “Experience Day” in Stuttgart-Feuerbach, the big Bosch visitor and family day. This book will still be available in the Bosch merchandise shop after the 125th company anniversary has passed.

Client / Manufacturer


Robert Bosch GmbH
Stuttgart, Germany

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Edenspiekermann AG
Berlin, Germany

Christian Hanke, Felix Heimberg, Kristin Laufer, Silke Schmidt, Karen Schramke, Erik Spiekermann, Cally Stronk, Christiane Weismüller, Thomas Walsch

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