Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Heldenrasen / Social media competition

Heldenrasen
Heldenrasen

Discipline: Communication

Discipline: Communication

June 2011, football summer in Germany, again! The perfect opportunity for INTERSPORT to achieve a prominent market position in the field of women’s football. The idea: the “Lawn of Heroes”, a gaming-app, mainly on Facebook, presenting testimonial Nadine Angerer and her 10 football colleagues. With each click the users can oust the German Internationals. The best 11 users with most clicks remain on the lawn – the others have to get off to the substitutes' bench but can return anytime. The result: exciting head-to-head-races, over 1,300 participants and amongst the 11 winners even a man being thrilled about one of 11 hand-signed DFB-jerseys.

Client / Manufacturer

INTERSPORT

INTERSPORT Deutschland eG
Heilbronn, Germany

Go to profile
Design

MOSAIQ MEDIA GmbH

MOSAIQ MEDIA GmbH
Stuttgart, Germany