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BMW Motorsport App / iPhone App

BMW Motorsport App
BMW Motorsport App

Discipline: Communication

Discipline: Communication

“Get closer – even if you are on the move”
The bilingual iPhone app developed for BMW Motorsport lets motorsports fans experience the fascination of 24 h racing up close and personal.
The heart of the application was its live section. This section had been activated for the season highlights in Le Mans and on the Nürburgring, providing the user with up-to-the-minute information on any racing event. The application was rounded off by current news, picture galleries, videos and wallpaper on BMW Motorsport – along with a special on the BMW Motorsport team, its drivers and the vehicle, the BMW M3 GT.

Client / Manufacturer

BMW Group

München, Germany

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SAINT ELMO‘S Entertainment GmbH & Co. KG
Berlin, Germany

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