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The path of Brands 150 years of brands history. In cooperation with Hans-Georg Böcher, Director of the German Packaging Museum in Heidelberg, a new book about the decisive influence of packaging on brands was created for the 150 years jubilee of the rlc packaging group. Extensive in print, finishing, converting and packaging a unique piece of art was born which is powerfully eloquent and visually stunning closing the gap in previous literature referring to the mutual influences of brands and packaging. 150 years of living brands history with the rlc packaging group as a contemporary witness.