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Naver App-Square / Corporate Architecture

Naver App-Square

Discipline: Interior Architecture

Discipline: Interior Architecture

No. 1 portal Naver executed app marketing promotion “Naver App-Square”. “Naver App Delivered to the Most Bustling Area of Seoul!” In Korea’s busiest district, a huge box of Naver App was delivered. Breaking away from fixed images, Naver App-Square provided a unique experience to visitors, using a cardboard box: visitors were able to experience the app; promoters helped smartphone users to install and use it. The visitors were also offered a gift with Naver App logos. “Send App Letter” allowed them to share the experience with their friends. Naver App-Square created a positive buzz, strengthening the Naver brand in the mobile market.

Client / Manufacturer

NAVER Corporation

NHN
Seongnam, South Korea

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Design

NAVER Corporation

NHN
Seongnam, South Korea

Hang-soo Joh (CD), Seung-eon Kim (Art Director), Hyun-kyung Shin (PM), Yun-hee Park, Eun-kyung Park (Graphic Design)

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Design

Urbantainer

Urbantainer
Seoul, South Korea

(Architecture)

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