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Naver Photo Package / Print media

Naver Photo Package

Discipline: Communication

Discipline: Communication

Naver is the top search portal site in Korea, with a market share of 70%. "Photo print" is their first offline service to revitalize the "photo album" application, which is used to upload and share photos. Our concept started with reuse in mind. The photo print package is designed to store photos, not to pack them up and throw them away. A box-shaped container for storing treasured things enables users to note down their memories on specially-designed green labels and to secure their photos properly. Not only can users make their own labels for the boxes, they can also customize labels for the envelopes. The package tagline “precious moments of your life” explains the entire concept.

Client / Manufacturer

NAVER Corporation

NHN
Seongnam, South Korea

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Design

NAVER Corporation

NHN
Seongnam, South Korea

Joh Hang Soo (Head of marketing), Kim Seung Eon (CD), Jang Tae Kyung, Kim Myung Soo (Art Direction), Kim Hyung Woo, Ohk Hye Won (Graphic Design)

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