Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Elastine / Shampoo bottle set

Elastine
Elastine

Discipline: Professional Concept

Discipline: Professional Concept

Elastine is a shampoo and hair conditioner packaging with no color and no braille. Blind, low vision and colorblind people can easily distinguish each bottle. But really, Elastine works for everyone since each bottle can be differentiated by its distinct surface texture. The tactile textures communicate a different effect for each bottle. Experiencing the different tactile effect for each bottle the shampoo bottle can be easily distinguished from the conditioner and the styling bottle.

Elastine is a very minimalistic, wonderfully designed packaging that wins based on its simplicity. It is also self-explanatory and therefore worthy of an iF gold award.
Jury Statement
Client / Manufacturer

Lunar Design

LUNAR Design Inc.
San Francisco, CA, United States

Go to profile
Design

Lunar Design

LUNAR Design Inc.
San Francisco, CA, United States

Junggi Sung

Go to profile