Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Friends, not fans. / Social media strategy

Friends, not fans.
Friends, not fans.

Discipline: Communication

Discipline: Communication

In the Social Web, companies try to gather as many fans as possible by running big campaigns. With RITTER SPORT, we walked another way: make friends, not fans, without advertising.
To do so, we created meeting points instead of brand platforms – and made thousands of lively participating new friends.

Client / Manufacturer

Alfred Ritter

Alfred Ritter GmbH & Co. KG
Waldenbuch, Germany

Go to profile


elbkind GmbH
Hamburg, Germany

Go to profile