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Friends, not fans. / Social media strategy

Friends, not fans.
Friends, not fans.

Discipline: Communication

Discipline: Communication

In the Social Web, companies try to gather as many fans as possible by running big campaigns. With RITTER SPORT, we walked another way: make friends, not fans, without advertising.
To do so, we created meeting points instead of brand platforms – and made thousands of lively participating new friends.

Client / Manufacturer

Alfred Ritter

Alfred Ritter GmbH & Co. KG
Waldenbuch, Germany

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Design

elbkind

elbkind GmbH
Hamburg, Germany

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