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Der Wurstwasser-Flug / Viral Video

Der Wurstwasser-Flug
Der Wurstwasser-Flug

Discipline: Communication

Discipline: Communication

Task
Most sausages in Germany are kept and sold in brine. A new generation of sausages by Rügenwalder is about to end that useless tradition. But what exactly is the advantage of brine-free sausages? And how does this message spread fast and effectively?
Solution
A social media campaign is searching for brave probands. The final participants will learn about the true unhandiness of brine during an acrobatic flight.
Result
A completely drenched viral clip, supported by the German comedy duo "Mundstuhl" and their brine-song. With several thousand fans, Rügenwalder’s Facebook page is the most successful in its business segment.

Client / Manufacturer

Rügenwalder Mühle Carl Müller

Rügenwalder Mühle Carl Müller GmbH
Bad Zwischenahn, Germany

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Design

elbkind

elbkind GmbH
Hamburg, Germany

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