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iF SOCIAL IMPACT PRIZE

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Initiative Vermisste Kinder / Germany will find you

Initiative Vermisste Kinder
Initiative Vermisste Kinder

Discipline: Communication

Discipline: Communication

Every year in Germany more than 100,000 children are reported missing. On behalf of “Initiative Vermisste Kinder” (Missing Children’s Initiative), we launched a unique campaign designed to track them down: “Deutschland findet euch” (Germany will find you). To make the search party faster and more effective we used a range of tools to raise awareness of “Deutschland findet euch”.

This campaign wants to help! A unique search with cross-media measures gives society a helping hand in finding missing children with focus and consistency. The graphical and typographical realization of the campaign are also outstanding.
Jury Statement
Client / Manufacturer

Initiative Vermisste Kinder

Initiative Vermisste Kinder
Hamburg, Germany

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Design

kempertrautmann GmbH

kempertrautmann GmbH
Hamburg, Germany