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FÜRSTENBERG – DER Porzellan / Corporate Design


Discipline: Communication

Discipline: Communication

FÜRSTENBERG has specialized in unique craftsmanship and exclusive porcelain manufacture since 1747. Transform a rather unspecific, tradition-bound German manufacturer into a luxury porcelain brand that stands out from the competition. Revolutionize the porcelain industry by emphasizing not only “beauty” but also “precision”, thereby appealing to additional target groups, primarily younger consumers – and men. The new identity focuses on excellent products while stressing their “masculine” aspects and raising new awareness for the material itself, the design process and the techniques involved in making fine porcelain.

Precision, technical finesse, absolute commitment to the material and a new corporate design bring a fresh breeze into the traditional German company Fürstenberg. An excellent, very contemporary website design and implementation help successfully appeal to younger target groups as well.
Jury Statement
Client / Manufacturer

Porzellanmanufaktur FÜRSTENBERG

Porzellanmanufaktur FÜRSTENBERG
Fürstenberg, Germany

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Köln, Germany

Anne Rehwinkel, Jens Grefen, Jana Haserodt, Maria Penner, Harald Mönch, Chris Beckstein (Köln), Jens-Ole Kracht, Barbara Umann, Stephan Klopp (Zürich)

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