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The task was to develop an iPad / iPhone app for the successful Mercedes-Benz.tv Web TV platform. According to the brands claim for leadership, the design of the app bridges the gap between the past and the future. Basis of the User Interface is a digital filmstrip, which shows the film contents as a sequence of individual images. The consistent color-coding of the various Mercedes-Benz.tv channels and the intuitive multi-touch navigation provide maximum joy of use. New functions such as the news channel and the playlist function exceed the online version bringing the user a unique screen experience in a mobile format.
Scholz & Volkmer GmbH
Sebastian Kraus (Creative Direction) Martina Camps y Espinoza, Kathleen Sterzel, Melanie Bott (Art Direction)