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Lufthansa A380 / Webspecial

Lufthansa A380
Lufthansa A380

Discipline: Communication

Discipline: Communication

Users board the plane virtually and can turn 360° as they pass through the various classes. They can interact within the plane and may, for example, adjust their seat as if they were actually on board. Using 3D camera tracking and 3D simulations the as yet unseen interior of the Lufthansa jet becomes an interactive experience for future users and passengers. An intelligent, low-key navigation system allows users to explore operability.

The navigation provides ease-of-use and good user guidance when exploring the interior and exterior of the A380. The 3D animations with hotspots create an interactive product experience. You really want to get on board and fly away.
Digital Media - selected by Conrad Caine
Client / Manufacturer

Lufthansa Technik

Deutsche Lufthansa AG
Frankfurt am Main, Germany

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Scholz & Volkmer

Scholz & Volkmer GmbH
Wiesbaden, Germany

Philipp Bareiss (Creative Direction, Screendesign, Motion Design), Vatsala Murthy (Screendesign), Mario Dold (Motion Design)

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