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As a part of ProSieben GreenSeven, we launched the online campaign called GreenSeven myTree. We offered the users the opportunity to plant a virtual tree in order to reduce CO₂ emissions. The core of the website was a lovingly designed paper world. Joining the campaign was simple: the user just had to register and thus the virtual tree was born. In order to see ones tree prosper, questions concerning CO₂ reduction had to be answered daily within a period of 30 days. The campaign was completely Facebook-connected. Users were challenged to fully grow their myTree. Finally, 2,000 busy gardeners were lucky to win a sponsorship for a real tree.
ProSiebenSat.1 TV Deutschland GmbH
Andreas Brunsch (Leiter Online), Michael Amann (Art Director), Benjamin Nitsch (Designer), Karen Kujawa (PJM), Werner Hoier (Coder)