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In order to channel the wide variety of programs offered by the festival, a presentation was developed that provides orientation and identification using basic geometric shapes. When combined the main basic shapes result in the key visual. The arrangement of the individual shapes in turn provides a number of game possibilities. To fit in with the target group, these shapes were supported by striking colors and a snapshot photo concept. The use of typography also comes close to assuming a certain rebellious stance: eight slices of a monospaced font disregard the laws of readability, appealing to the low-brow approach of teenagers to text.
Stadtjugendring Augsburg KdÖR
KW NEUN Grafikagentur
Artur Gulbicki, Mara Weyel, Christoph Sauter