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Daimler Chronik / Book

Daimler Chronik

Discipline: Communication

Daimler Chronik

Discipline: Communication

125 years of car history are reflected not only in the weight and format of the newly designed Daimler AG Chronicle. The 432 pages comprise three chronicles in one: detailed biographies of Benz, Daimler and Maybach, a chronology of Daimler AG with some 1,900 events, 2,000 illustrations from 1883 to 2011, and 20 car stories, each relating one topic from the history of the company, brand and product, visually and in terms of content, to contemporary history; a “history book” that brings the past to life and takes you on a journey through time from the beginnings of the car to the future of mobility.

Client / Manufacturer

Daimler AG

Daimler AG
Mercedes-Benz Classic Archive
Stuttgart, Germany

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Design

L2M3 Kommunikationsdesign

L2M3 Kommunikationsdesign GmbH
Stuttgart, Germany

Prof. Sascha Lobe, Sven Thiery

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