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Boss for a day / Viral Video

Boss for a day

Discipline: Communication

Discipline: Communication

To attract the attention of young managers, the OTTO Group presents itself from a great perspective: the boss’ point of view.
The campaign website features a fully customizable video – and a very special competition.
The first prize: a real day as the boss of OTTO.

Client / Manufacturer


OTTO GmbH & Co. KG
Hamburg, Germany

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elbkind GmbH
Hamburg, Germany

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