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Mystery Recruiting / Interactive website

Mystery Recruiting

Discipline: Communication

Discipline: Communication

Deutsche Telekom AG plans a recruiting campaign for students in eighth grade and above. A viral on YouTube featuring a riddle-master in the style of the horror movie series "Saw" challenges the audience to play a game and solve the riddles he hid all over the Telekom headquarter. On the microsite wissen-veraendert-alles.de people can explore the entire headquarter. All over the place await riddles and helpful colleagues. The best players are invited to a workshop, where they can acquire a real apprenticeship contract. After just four weeks over 300,000 students have taken on the challenge, and there are more new applicants every day.

Client / Manufacturer

Deutsche Telekom

Deutsche Telekom AG
Leinfelden-Echterdingen, Germany

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elbkind GmbH
Hamburg, Germany

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