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The Siemens-Electrogeräte GmbH is breaking new ground in product presentation with the microsite www.siemens-haus.de. The virtual design showroom provides information about the topic of energy saving in the household all presented in a high-quality 3D interior design focusing on high joy of use. The best devices of each class are shown prototypically and their specific, technical innovations, which were developed by Siemens, are explained. Moreover, these technical features are the reason for the superior efficiency of the devices.