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The Detourist 100 / Online brand report 2010

The Detourist 100

Discipline: Communication

Discipline: Communication

The Kuoni annual report 2010 was issued for the first time in the form of a multi-part daily newspaper. Within the publication, the “Brand Report” took on the function of a feuilleton as an independent section providing insights into Kuoni’s intellectual exploration of the culture of travel. Kuoni also launched the website www.the-detourist-100.org to apply the advantages of online media in creating an open discourse. For this site, we extracted 100 key ideas from the newspaper that present important theories and perspectives on travel.

The Kuoni website permits open discourse on the ideas from the newspaper of the Kuoni annual report surrounding the topic of travel. Examining the travel culture takes center stage here and was realized with great innovation. This future form of travel is worthy of an iF gold award
Jury Statement
Client / Manufacturer

Kuoni Group

Kuoni Travel Holding Ltd.
Zurich, Switzerland

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Wolfgang Scheppe

Wolfgang Scheppe
Zürich, Switzerland