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A digital camera that offers an all-new, fun combination of colors in a design based on the concept of a capsule. A subtly rounded slate section casually enfolds the lens, designed as a chrome-tinged colored window. An internal USB arm makes it possible to charge the battery at the same time as uploading pictures to the Web, and eliminates the design noise of features such as the battery cover, giving the unit a greater sense of unity. With its look of an imaging tool rather than a camera, the Cyber-shot DSC-J10 will make users want to have it with them all the time.