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In order to call attention to the reopening of the collection Museum Kunstpalast the guerilla campaign ART(S) SET FREE! was developed. The motto stands for the works of art that were set free from the depots and arts nature that sets free peoples minds and imagination. The campaign literally deliberated protagonists from Museum Kunstpalasts works of art and placed them into the townscape. For two months 50 life-sized figures were daily distributed all over Düsseldorf in changing places. The life-sized figures carried the open spirit of the museum into town and inspired people to visit the Museum Kunstpalast collection.