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KUNST BEFREIT! / ART(S) SET FREE! / Life-sized figures

KUNST BEFREIT! / ART(S) SET FREE!
KUNST BEFREIT! / ART(S) SET FREE!

Discipline: Interior Architecture

Discipline: Interior Architecture

In order to call attention to the reopening of the collection Museum Kunstpalast the guerilla campaign “ART(S) SET FREE!” was developed. The motto stands for the works of art that were set free from the depots and art’s nature that sets free people’s minds and imagination. The campaign literally deliberated protagonists from Museum Kunstpalast’s works of art and placed them into the townscape. For two months 50 life-sized figures were daily distributed all over Düsseldorf in changing places. The life-sized figures carried the open spirit of the museum into town and inspired people to visit the Museum Kunstpalast collection.

Client / Manufacturer

Museum Kunstpalast Düsseldorf

Museum Kunstpalast
Düsseldorf, Germany

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Design

castenow.communications

castenow.communications
Düsseldorf, Germany