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e-magazine / Asset allocation funds

e-magazine
e-magazine

Discipline: Communication

Discipline: Communication

The e-magazine on the topic of financial investment has been specifically developed and designed for the screen and makes use of the interactive opportunities presented by this new media. As it is new, most users are still inexperienced. For this reason in particular, we have attached great importance to the ergonomics. Lengthy duration of visits and low download rates are clear indications of good screen ergonomics. The animated pie charts of the investment strategies (pages 10, 14 and 18) visualize the complex interrelationships in a graphic and entertaining manner. The marketing team acquires valuable measurement data on user behavior.

Client / Manufacturer

UBS AG

UBS AG
Zürich, Switzerland

Design

Designwerft

Designwerft
Zürich, Switzerland

Fredi Bischoff (Creative Direction), Samuel Blattner (Design), Annina Hahn (Design), Dominic Kroiher (Programmierung)

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