Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Audi A6 / Dealer meeting, Côte d`Azur

Audi A6
Audi A6

Discipline: Interior Architecture

Discipline: Interior Architecture

The 2011 AUDI dealer meeting focused on the dynamic and emotional experience of the new Audi A6. „Engineered with a lighter touch“. The creative concept was based on transmitting the claim into an overall experience. The locations choice reflected the target group’s easy-going attitude towards life. Five selected locations on the Côte d’Azur transformed into the perfect stage for an exciting driving experience, lifestyle and show program. Architecture and design converted each site into an AUDI brand space. During the brand show, AUDI’s progressive image was emphasized by innovative interaction between vehicles and media.

Client / Manufacturer

AUDI AG

AUDI AG
Ingolstadt, Germany

Go to profile
Design

KUNZBERG

KUNZBERG
Frankfurt a. M., Germany

Design

oettle ferber associates

oettle ferber associates
Grasbrunn, Germany

Design

Hagen Invent

Hagen Invent
Düsseldorf, Germany

(Eventlogistik + Organisation)