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The 2011 AUDI dealer meeting focused on the dynamic and emotional experience of the new Audi A6. Engineered with a lighter touch. The creative concept was based on transmitting the claim into an overall experience. The locations choice reflected the target groups easy-going attitude towards life. Five selected locations on the Côte dAzur transformed into the perfect stage for an exciting driving experience, lifestyle and show program. Architecture and design converted each site into an AUDI brand space. During the brand show, AUDIs progressive image was emphasized by innovative interaction between vehicles and media.
Frankfurt a. M., Germany
oettle ferber associates
(Eventlogistik + Organisation)