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Cheonnyun bichaek / Health food

Cheonnyun bichaek
Cheonnyun bichaek

Discipline: Packaging

Discipline: Packaging

Cheonnyun bichaek (Secret plan for a thousand years) is dried red ginseng used in the traditional way called "decocting", which can only be seen in the Orient. The grade of red ginseng roots, depending on form and color, determined a product’s price; these categorizations were classified with the words “Hui (joy), Ae (love), Rak (pleasure)”. The package design refers to animals and plants or natural objects symbolizing long life in Oriental tradition, interpreted with a fresh and modern Oriental perspective, and realized using the technique of Na-jeon-chil-gi (lacquer ware inlaid with mother-of-pearl) from traditional Korean furniture.

Client / Manufacturer

WOONGJIN FOODS

Woongjin Foods Co., Ltd.
Seoul, South Korea

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Design

WOONGJIN FOODS

Woongjin Foods Co., Ltd.
Seoul, South Korea

You-Na Lee (Plan), Jin-Gue Choi, Sang-Hee Lee, In-Sung Heo, Shin-Young Back

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