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Hanwha Profile 2011 - Quality Growth / Annual report

Hanwha Profile 2011 - Quality Growth
Hanwha Profile 2011 - Quality Growth

Discipline: Communication

Discipline: Communication

Hanwha’s Quality Growth vision is the concept for this brochure. While many believe quality and growth are exclusive, Hanwha wanted to share the message that it’s possible to pursue both and make the future a better place. The interactive cover design highlights the concept with a case that alternately reveals each word of the title as it is removed. It's structure also showcases the vision, with the “Quality section” focusing on the group’s advance into tomorrow’s growth fields and the “Growth section” on its inroads into global markets. This project was meaningful because it allows Hanwha’s 50-plus subsidiaries to speak with one voice.

Client / Manufacturer


Hanwha Group Management & Planning
Seoul, South Korea

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The Third Age

The Third Age
Seoul, South Korea