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α NEX-7 / Digital still camera

α NEX-7
α NEX-7

Discipline: Product

Discipline: Product

The multiple functions of a user interface enabling three-axis control of effects etc. are allocated to two dials on the top panel, unique but with a restrained style, and a wheel on the back panel. Users experience an unprecedented level of intuitive operation and sense of directness. The advanced UI keeps the display of functions on the body to a minimum, highlighting the flat and simple structure, successfully dispelling the equation “advanced functions = complex exterior characteristics” of standard cameras. This next-generation, mirrorless interchangeable-lens camera has such a simple design that it seemingly could not be all-in-one.

A small camera with a semi-professional look, it offers intuitive operation and a straightforward design. This digital fixed-image camera combines progressive functions and a simple exterior structure into a powerful package.
Jury Statement
Client / Manufacturer

Sony Corporation

SONY Corporation
Tokyo, Japan

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Design

Sony Corporation

SONY Corporation
Tokyo, Japan

Noriaki Takagi

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