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α SLT-A77 / Digital SLR Camera

α SLT-A77
α SLT-A77

Discipline: Product

Discipline: Product

The camera body, which adopts the design theme “Tensile Skin,” realizes the compact and yielding sense of concentration and rigidity available only with fully digitalized technology. The fusion of the form from the head to the grip completes an original design that speaks of a new generation. Designed for people who are serious about shooting, users will fall under the spell of the camera’s grip, with its excellent hold, the design of the keys and the surrounding area and the range of functions, which enable the realization of a diverse range of shooting styles. This is a camera that will add to the user’s image-making life.

Client / Manufacturer

Sony Corporation

SONY Corporation
Tokyo, Japan

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Design

Sony Corporation

SONY Corporation
Tokyo, Japan

Shinichi Obata

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