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Deutsches Architekturmuseum / Corporate Design

Deutsches Architekturmuseum

Discipline: Communication

Deutsches Architekturmuseum
Deutsches Architekturmuseum
Deutsches Architekturmuseum
Deutsches Architekturmuseum
Deutsches Architekturmuseum

Discipline: Communication

“SQUARE MEETS SERIF.“ The corporate design for Deutsches Architekturmuseum (DAM) reflects the architecture of the building itself. The powerful, distinct blend of the two corporate fonts (DAM Head font © GARDENERS / Celeste) form a quotation of Ungers’ architectural concept for this museum, based on the square, which links Modernism with historicizing aspects. The design allows sufficient leeway for a wide range of curated content and guarantees a strong presence with a high level of recognition. Posters, invitations, correspondence, website, newsletter, advertisements, signage, banners, directions.

Client / Manufacturer

Deutsches Architekturmuseum

Deutsches Architekturmuseum
Frankfurt a. M., Germany

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Design

GARDENERS Visual Communication Design

GARDENERS
Frankfurt a. M., Germany

Ines Blume, Nicola Ammon (Creative Directors), Sabrina Bär, Bettina Schröder (Art Directors)

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