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iF SOCIAL IMPACT PRIZE

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HOCH III – Café.Bar.Club. / Corporate Design

HOCH III – Café.Bar.Club.

Discipline: Communication

HOCH III – Café.Bar.Club.
HOCH III – Café.Bar.Club.
HOCH III – Café.Bar.Club.
HOCH III – Café.Bar.Club.
HOCH III – Café.Bar.Club.

Discipline: Communication

Task: To develop the corporate design for a new hotspot within the vibrant quarter of Hamburg's “Schanzenviertel”. Over three floors the venue is café, bar and club.
Solution: “Hoch III” has many different faces (“Café.Bar.Club.”) – but one essential design language that spreads its wings throughout the whole corporate design concept. From print to web to environment, the striking Hoch III logo becomes the grid and major key element of the corporate design.

The three faces of a gastronomy company combined with a central design concept result in HOCH III – a new hotspot in Hamburg’s trendy St. Pauli district one can be proud of. This wonderful concept extends from a consistent, simple yet striking corporate design to the excellent idea to realize this location across three levels.
Jury Statement
Client / Manufacturer

HCBCzwei Verwaltung

HCBCzwei Verwaltung UG & Co. KG
Hamburg, Germany

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Design

weissraum.de(sign)°

weissraum.de(sign)°
Hamburg, Germany

Bernd Brink, Lucas Buchholz (Creative Direction), Nils Zimmermann (Art Direction), Aggi Berg (Grafik)

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