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Eco Messenger / Emotional signage graphics

Eco Messenger
Eco Messenger

Discipline: Communication

Discipline: Communication

Eco Messenger is more than parking lot signage: it’s a messenger that helps people realize how important nature is to them. The signage boards, for underground parking lots, feature endangered species; hence the graphics act not only as a messenger, but also bring issues of how to coexist with nature into people’s everyday lives. They are simplified objects which will be placed in the parking lot around the walls or as free-standing columns, almost inviting those who pass by to play hide and seek, transforming the space into something like a small forest, and interacting with the user to catch their attention.

Client / Manufacturer

Hanwha

Hanwha E & C
Seoul, South Korea

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Design

Hanwha

Hanwha E & C
Seoul, South Korea

Keun Po Lee, In-Jae Hwang, Sun-Hee Choi

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Design

Ewha Color Design Institute

Ewha Color Design Institute
Seoul, South Korea

Byung-Ju Kim, Hae-Yun Jung