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The task for the Munich H2OMEDIA digital agency was to create a Europe-wide online special for the launch of the Kia Picanto subcompact. The centerpiece of the TV ad and microsite is a little cat with a whole lot of surprising talents parallels to the small, but very talented Kia Picanto can be easily drawn. This online special presents the car from a cats perspective. With every click, the user automatically sees the car from a cats-eye view and receives all the information on the Kia Picanto. The cats moves were captured with the help of an animal trainer by H2OMEDIA and then fine-tuned in postproduction.
Kia Deutschland / Innocean Worldwide
Frankfurt a. M., Germany
Frank Ehrler, Simon Stefani, Oliver Hering, Carsten Irrgang, Gerd Rosenacker, Georgios Kaleadis, Georg Streibl, Markus Nikowitsch