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OCI is on its way towards becoming a leading eco-friendly chemical company. Their motto: Opportunity-Challenge-Change. The same idea is conveyed as part of the report, which is created with an innovative image language, visualizing financial information for better communication. The annual report visualizes growth markets and future potential for OCI. Image style and graphic layout were selected as a reminder of the key materials manufactured by OCI: polysilicon and carbon right down to the cutting die of the register. The landscape format design with split pages combines Asian and Western reading habits, reflecting OCI's global perspective.