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The annual report 2010 increases the profile of the Beiersdorf corporate brand. The topics of the photo gallery are growth markets, the consumer and their individual requirements. Six striking portraits bring to life the differences between consumers and their expectations of ideal skin care. Short pages in between the portraits point to the specialties of each particular market. Finally members of staff give the reader an insight into their area of work and show how and where the basis for the sustainable success of Beiersdorf is created. The title of the report refers to the 100th anniversary of the NIVEA brand.