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The Grinder / Shoes

The Grinder
The Grinder

Things only come alive through their user.

Products arouse an authentic and narrative demand. Which underlie the use, are dependent on the user, and will be experienced by the use. In this way the aesthetics of the current product are clarified.

For the shoe "The Grinder" the surface is clear, monochrome and rather inconspicuous. Only through the usage traces shift to designelements, wich expose colors and patterns. A special coating covers the printed pattern, which only appears through use. The product shoe turns to the product experience.


ruuk design

ruuk design
Halle, Germany

Benjamin Kräher