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To come up with an overall corporate design concept that would communicate the quality standards and fashion expertise of this multinational company without confusing its existing customer base. The scrupulous redesign of the trademark and the development of a corporate typeface are the basis of the clear and modern design principle. The large, transparent logo becomes an integral structural component, defining the design characteristics of the new brand image across different media.
Prof. Rüdiger Goetz, Jürgen Adolph, Marcus Dorau, Meike Hartmann, Marc Schäde, Tobias Wienholt