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Weleda New Range / Body lotion packaging

Weleda New Range
Weleda New Range

Discipline: Packaging

Discipline: Packaging

The new body lotion range of the Weleda AG will be launched at the beginning of 2012, interpreting the Weleda design world in a more contemporary and more open way. The declared belief in a most genuine naturalness is visualized to the customer with the specially developed herbarium photo style.
To improve the environmental records, we eliminated the glass bottles that were previously used within the frame of the development of the primary packaging and instead developed a bag-in-bottle solution which guarantees the highly critical product consistency of natural cosmetics and at the same time ensures a convenient utilization for the customer.

Client / Manufacturer

Weleda AG

Weleda AG
Basel, Switzerland

Design

Peter Schmidt Group

Peter Schmidt Group
Hamburg, Germany

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