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With the use of interchangeable lenses, the design took seriously the features of a sophisticated camera enabling the user to take finer photographs and video images than previously possible.
On the other hand, beginners and the female market who were target users were also considered. And the incorporation of a grip form that undulates in flowing surfaces as part of the body creates a sense of advancement that distinguishes the design from camera design in the age of film.
Katsuhisa Hakoda, Miho Akita, Hajime Ogura