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Opels new corporate design will be used globally in all communication channels. It reflects on Opels tradition, and its communication is directly on a par with clients. The new identity visualizes the new confidence of a brand, which has received multiple international awards for design, technology and innovation. A new face, a new attitude, a new tonality confidently, the communication relies on three cornerstones. Simplicity: clarity and unmistakability in its message. Focus: one message, one element for maximum effect. Pride: in innovation, design and the courage to tread its own path.
Adam Opel AG
Scholz & Friends
Wolf Schneider, Jörg Sachtleben, Markus Daubenbüchel, Olivier Nowak, Désirée Denner