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The design of the up! follows the Volkswagen design criteria of Semplicità: simplicity of line and form. The up! offers the perfect proportions for a city car: a long wheelbase and short overhangs ensure that the vehicle makes optimal use of its small footprint. A short, dynamically sloping bonnet and large, widely set wheels give the car its distinctive shape. Just a few lines are enough to make a statement and convey outstanding quality and precision. The design and esthetic language draw inspiration from the world of product design. The appealing character of the up! is emphasized by the smiling face design of the vehicle front.