Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

BASE Tannenbaum der Wünsche / Charity campaign

BASE Tannenbaum der Wünsche
BASE Tannenbaum der Wünsche

Discipline: Communication

Discipline: Communication

BASE launched a special online appeal in time for the run-up to Christmas: together with its users, BASE is making the dreams of 1,000 deprived children come true in collaboration with "Arche e.V." (children’s charity and aid organization). The interactive “BASE Christmas Tree of Wishes”, which facilitates an explorative, interest-specific tour of children’s wishes and a simple donation process, forms the heart of the campaign. The connection to social media increases the appeal’s scope and makes donors disseminators within the network thanks to a multiplier effect.

Client / Manufacturer

E-Plus Mobilfunk

E-Plus Mobilfunk GmbH & Co. KG
Düsseldorf, Germany

Go to profile


denkwerk GmbH
Köln, Germany

Alina Schlaier (Creative Director), Thereza Schumann (Design)

Go to profile

Jumero GbR

Jumero GbR
Münster, Germany