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BASE launched a special online appeal in time for the run-up to Christmas: together with its users, BASE is making the dreams of 1,000 deprived children come true in collaboration with "Arche e.V." (childrens charity and aid organization). The interactive BASE Christmas Tree of Wishes, which facilitates an explorative, interest-specific tour of childrens wishes and a simple donation process, forms the heart of the campaign. The connection to social media increases the appeals scope and makes donors disseminators within the network thanks to a multiplier effect.
E-Plus Mobilfunk GmbH & Co. KG
Alina Schlaier (Creative Director), Thereza Schumann (Design)