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GOAB / TV experience concept


Discipline: Communication

Discipline: Communication

GOAB is a cloud-based concept for the TV experience of the future, which cleverly combines TVs offerings with web functionalities. It incorporates the user’s personal interests, his social graph and current mood to create new, individualized and interactive TV experiences. Smartphones or tablets serve as second screens and as in- and output devices. GOAB’s intuitively operable interface empowers the user to choose a more precise and fitting program, while enabling interaction with friends through multiple simultaneous teleconferences or the broadcast, e.g. a quiz show. An additional “Shop what you see” function completes the application.

Television of the future: this concept mainly distinguishes itself with its unique interaction possibilities in the form of a user interface. Here television is not just seeing and receiving, but an expansion and extension of the former passive TV experience. Unique and interactive – this is the future of television
Jury Statement
Client / Manufacturer


Bad Homburg, Germany

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SYZYGY Deutschland GmbH
Bad Homburg, Germany

Dominik Lammer (CD), Peter Sellinger (AD)

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