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BMW 1er / 1 Series / Car

BMW 1er / 1 Series

Discipline: Product

The BMW 1 Series is the youngest BMW model, with form language that is modern and expressive. It was possible to further sharpen its unique, dynamic proportions so that the longer wheelbase and the wider track make it look even sportier. On the front end, the BMW 1 Series displays new dynamically angled, double round headlights. The outer headlamp is noticeably larger than the inner one, a unique characteristic for the entire BMW model range. The seamless formed front facia highlights the upright kidney grille and together with the new headlights creates a distinct, fresh character for the BMW 1 Series.

Discipline: Product

Client / Manufacturer

BMW Group

BMW Group
München, Germany

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Design

BMW Group

BMW Group Design
München, Germany

GO TO PROFILE