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When the major furniture fairs come round, exhibitors like to present themselves in a new garb. And just as in the world of fashion, the premium brands show their world of living as haute couture. This is exactly what the Walter Knoll brochures News 2011 do in a masterly, but subtle manner. New products photographed in elegant surroundings, surprising styling and the modern graphic design form a compendium of lifestyle and interior. The natural, lightweight 80-g paper underlines the temporary character of the brochure. Since one year later all creations become part of the general catalog. Just as in haute couture timelessly beautiful.