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The aim was to accompany EASTPAKs return from the streetwear und skatewear brand to the Urban Heritage with a booth at the Bread & Butter fair which did not give priority to the product presentation, but to the product communication. For this, the skyline of a city was tilted over, and the transition from the suburbs to the city was illustrated with a graphically reduced skyscraper design. The visitors thus strolled on the rooftops of the city and looked into the road lines of the fictitious metropolis while the EASTPAK products integrated into the Urban Heritage.
VF Europe B. V. B. A.
Frankfurt a. M., Germany