Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Agenda 2017 / Animated film

Agenda 2017

Discipline: Communication

Discipline: Communication

Agenda 2017 is a Mars Germany initiative striving towards greater cross-company logistics cooperation. In order to make the very complex nature of Agenda 2017 both engaging and comprehensible, the concept for an animated film was devised. The creative leitmotif: big ideas start with a sketch. That’s why the visual selected for the film was of a pencil drawing on a checkered desk mat. Using this starkly simplistic presentation, the various goals of Agenda 2017 are described in an emotional and humorous way.

Client / Manufacturer

Mars Deutschland

Mars Deutschland
Verden / Aller, Germany

Go to profile


ressourcenmangel GmbH
Berlin, Germany

Matthias Heyde (Illustration), Christoph Herrmann (Animation), Annika Neitzel (Text & Konzept)

Go to profile