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Agenda 2017 is a Mars Germany initiative striving towards greater cross-company logistics cooperation. In order to make the very complex nature of Agenda 2017 both engaging and comprehensible, the concept for an animated film was devised. The creative leitmotif: big ideas start with a sketch. Thats why the visual selected for the film was of a pencil drawing on a checkered desk mat. Using this starkly simplistic presentation, the various goals of Agenda 2017 are described in an emotional and humorous way.
Verden / Aller, Germany
Matthias Heyde (Illustration), Christoph Herrmann (Animation), Annika Neitzel (Text & Konzept)