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To mark the anniversary of Autohaus Gehlert in Freiburg (one of the largest VW dealerships in Germany), identis designed a visual presentation. The message was the re-evaluation of a local company turning it into an institution for mobility. The visual language presents the history of 50 years of mobility in a new, fresh and groundbreaking way. The past is brought into the present; change is represented through an esthetic that has nothing to do with creating a retro look. 50 years are interpreted as continuous modernity and vitality. In this way, identification and sympathy are created.