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Unconventional thinking holds its ground so easily. For this reason, KircherBurkhardtŽs fourth production series of Porsches provides evidence of an adequate horizontal format. A new sports car dimension and another dimension of automobile book. We show how the PANAMERA changes everything people, places, streets, values, feelings. The PANAMERA MOMENT is composed of many moments. The classic chapters are dissolved, the different moments provide a structure to the book and a direction. In those extraordinary productions, the values of the client Porsche are plasticized in both an optical and textual way. Strong words, strong images.
Dr. Ing. h. c. F. Porsche AG